General Beverage Co., Ltd. (the “Company”) respects the privacy and personal data of visitors to www.genervalbeverage.co.th (the “Website”). This Cookie Policy explains how the Company uses cookies and similar technologies on the Website, including your options to manage cookie preferences.

1. What Are Cookies?

Cookies are small text files stored on your device, such as a computer, mobile phone, or tablet, when you visit a website. Cookies help the Website recognize your device, remember your preferences, and understand how the Website is used.The Company may also use similar technologies, including pixel tags, web beacons, software development kits (SDKs), and local storage, to support Website functionality, analytics, security, and user experience improvement.

2. Purpose of Cookie Use

The Company may use cookies for the following purposes:

1. To ensure that the Website operates properly, efficiently, and securely.
2. To remember user preferences and Website settings.
3. To analyze Website traffic, usage patterns, and technical performance.
4. To improve Website content, functionality, and user experience.
5. To measure the effectiveness of communications, public relations, or marketing activities.
6. To provide content, news, or advertisements that may be relevant to your interests, where you have provided consent.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the proper operation of the Website. They support key functions such as Website security, session management, privacy preference management, and access to essential Website features.Disabling these cookies may cause certain parts of the Website to function improperly or become unavailable.

3.2 Preference Cookies

Preference cookies allow the Website to remember your settings, such as language, region, display preferences, or other choices. These cookies help provide a more convenient and personalized experience when you revisit the Website.

3.3 Analytics and Performance Cookies

Analytics and performance cookies help the Company understand how visitors use the Website. This may include information such as the number of visitors, pages visited, time spent on the Website, traffic sources, links clicked, and technical errors.The Company uses this information to analyze, evaluate, and improve Website performance and user experience, subject to your cookie consent preferences.

3.4 Marketing Cookies

Marketing cookies may be used to understand your interests, measure the effectiveness of communication or advertising activities, and provide content or advertisements that may be more relevant to you.These cookies may be set up by the Company or third-party service providers and will only be activated where you have provided consent.

4. Information That May Be Collected Through Cookies

Cookies and similar technologies may collect information such as:

• Cookie IDs or device identifiers;
• IP address;
• Browser type and version;
• Operating system and device type;
• Date, time, and duration of Website use;
• Pages visited, links clicked, and Website usage patterns;
• Traffic source or referral source; and
• Language settings and other user preferences.

In certain circumstances, information collected through cookies may constitute personal data where it can identify an individual directly or indirectly. The Company will collect, use, or disclose such information in accordance with applicable laws and the Company’s Privacy Notice.

First Party and Third-Party Cookies

The Company may use cookies set directly by the Company (“First-Party Cookies”) and cookies set by third-party service providers (“Third-Party Cookies”).

Third-party service providers may include providers of website analytics, Website security, content hosting, digital marketing, or related technology services.

5. Cookie Retention Period

The Company may use the following types of cookies:

Session Cookies

Session cookies are temporary cookies that are deleted when you close your browser.

Persistent Cookies

Persistent cookies remain on your device for a defined period or until you delete them through your browser settings.The retention period for each cookie may vary. Further details may be available through the Website’s cookie preference center.

6. Managing Cookies and Withdrawing Consent

You may accept, reject, or modify your preferences for non-essential cookies at any time through the cookie consent banner or cookie preference center available on the Website.You may also manage cookies through your browser settings, including by:

• Rejecting cookies;
• Deleting previously stored cookies;
• Receiving notifications before cookies are stored; or
• Restricting tracking by third-party websites.

Please note that disabling certain cookies may affect the functionality, convenience, or performance of some parts of the Website.

7. Information Security

The Company implements appropriate technical and organizational measures to protect information collected through cookies against unauthorized access, use, alteration, disclosure, or destruction.Access to cookie-related information is restricted to authorized personnel and service providers who require such access to perform their duties.

8. Third-Party Links

The Website may contain links to third-party websites or platforms. The Company does not control and is not responsible for the cookie practices, privacy practices, or content of such third-party websites.You should review the cookie policy and privacy policy of any third-party website before using it.

9. Changes to This Cookie Policy

The Company may update this Cookie Policy from time to time to reflect changes in applicable laws, technology, business operations, or Company services.Any updated version will be published on the Website together with its effective date.

10. Contact Us

For questions, comments, or requests relating to personal data or cookie practices, please contact:

General Beverage Co., Ltd. (Room 2101, Floor 21)
Address: 989 Kingbridge Tower, Rama 3,
Bangpongpang, Yannawa, Bangkok, Thailand 10120
Email: [email protected]
Telephone: 02-683-2171-4
Privacy Notice: Privacy Notice

11. Governing Language

This Cookie Policy is prepared in both Thai and English. In the event of any inconsistency between the Thai and English versions, the Thai version shall prevail.