VITADAY, Thailand’s leading vitamin drink brand, has officially announced JISOO as its first-ever Global Brand Ambassador, marking a significant milestone in the brand’s journey toward international growth. The partnership reflects VITADAY’s vision of elevating a Thai brand onto the global stage and reinforces its ambition to become a Global Lifestyle Health Brand.

Alongside this announcement, VITADAY has introduced its latest product, “VITADAY Astaxanthin,” developed as part of this collaboration. The new functional beverage combines health, beauty, and lifestyle benefits in a single drink, catering to modern consumers who prioritize holistic well-being and seek convenient ways to support their health in everyday life.

More than just a product launch, the collaboration between VITADAY and JISOO represents the brand’s commitment to bringing Thai innovation to a global audience. It also serves as an inspiration for consumers to embrace healthier lifestyles and make self-care a natural part of their daily routines.

IF continues to advance Thailand’s coconut water industry through an investment of more than THB 40 million in Isotope Ratio Mass Spectrometry (IRMS), a globally recognized technology used to verify the authenticity of coconut water through molecular-level isotope analysis.

IRMS analyzes the isotope ratios of key elements that serve as the natural signature of coconut water. In particular, Carbon-13 (C-13) is used to detect the addition of sugars from external sources, while Oxygen-18 (O-18) helps verify the authenticity of natural coconut water and identify the presence of added water. This scientific approach enables precise differentiation between genuine natural coconut water and products that may contain adulterated ingredients affecting their purity.

With the capabilities of IRMS technology, IF can verify the authenticity of coconut water from the raw material stage before it enters the production process. This strengthens quality assurance throughout the supply chain, ensuring that every bottle meets rigorous quality control standards and can be scientifically traced and verified.

For consumers, IRMS represents more than a quality assurance system. It reflects a higher standard of transparency and reinforces consumers’ right to know the origin and authenticity of the products they purchase. By helping to reduce concerns about adulteration and increasing confidence in natural beverage products, the technology aligns with IF’s belief that consumer trust should be built on verifiable scientific evidence rather than brand claims alone.

Through this investment, IF reaffirms its commitment to delivering authentic, high-quality coconut water while helping elevate industry standards through innovation, transparency, and scientific validation.

IF has been recognized with the SUPERBRANDS Thailand award for the third consecutive year, reflecting the brand’s strength and the continued trust consumers place in IF.

SUPERBRANDS is one of the world’s most respected brand recognition programs, honoring brands that demonstrate excellence in quality, credibility, consumer value, and the ability to build long-term relationships with consumers.

Receiving this prestigious award for three consecutive years not only highlights IF’s success within the beverage industry but also serves as a testament to the brand’s ongoing commitment to product development, innovation, and uncompromising quality standards.

IF would like to express its sincere gratitude to all consumers and supporters who have contributed to this achievement. Winning the SUPERBRANDS Thailand award for the third consecutive year would not have been possible without the trust and confidence of our consumers.

Moving forward, IF remains committed to continuously developing high-quality beverages that deliver refreshment, enjoyment, and meaningful moments, making IF a part of consumers’ everyday lives.

On May 14, 2026, General Beverage Co., Ltd. and Innovative Food & Beverage Co., Ltd. joined hands to bring joy and support to children at the Thailand Association for the Welfare of Orphans.

This initiative was made possible through donation contributions collected during the recent Songkran Festival campaign, totaling THB 16,800. In addition, Vitaday and IF donated 240 bottles of beverages valued at THB 7,200 and hosted a special lunch for the children.

The activity was organized with the aim of sharing happiness, creating memorable moments, and bringing smiles to the children in a warm and caring atmosphere. It reflects the commitment of General Beverage, IFB, Vitaday, and IF to giving back to society and supporting local communities through meaningful initiatives.

The companies would like to thank everyone who contributed to this effort. Every act of kindness, no matter how small, helps create positive change and inspires a brighter future for the children.